building an elegant residential brand identity

As art director and designer at Clear ph, I assisted in creating branding and marketing assets for Residences 400 Central, one of the tallest residential towers on the East Coast of Florida. The project aimed to establish a cohesive identity that reflects the unique design of this luxury condominium while building a strong brand presence in the heart of sunny St. Petersburg, Florida.

Drawing inspiration from the building's ship-like architecture, we aimed to design a distinctive and elegant logo that aligns with its aesthetic and embodies its essence. This approach ensured that all materials—from signage to promotional content—communicate a consistent visual language, enhancing recognition and a lasting impression.